Outstanding consumer businesses are built by leaders who define sectors.

When leadership is right, everything else follows.

Acuitas advises consumer businesses on their most critical leadership decisions. We partner closely with owners, Chairs and CEOs on succession planning, executive and board search, and board effectiveness, focusing on the appointments that matter most to the future of their business.

We are trusted internationally for our deep consumer expertise, having advised Chairs and Nominations Committees, private equity investors, founders and family-owned businesses for decades. Our work is grounded in long-term relationships with a genuine commitment to the success of our clients. We believe enduring consumer brands are shaped by exceptional leaders, and by the care taken in selecting them.

Our Founders.

Acuitas was founded by our Managing Partner, Elliott Goldstein, who has spent over 25 years working across the consumer sectors. For the past 15 years, Elliott has led some of the most high-profile Chair, CEO and CFO appointments across the UK and Europe, assessing leadership talent from across more than 3,000 consumer businesses globally.

His perspective is shaped by experience on both sides of the table. Elliott began his career at Boston Consulting Group in their Consumer Practice, before leading a London-based beauty and cosmetics business and becoming CEO of a New York–based fashion brand. This combination of advisory and operational leadership underpins the clarity and judgement he brings to every assignment.

Elliott is a recognised voice within the consumer industry and sits on several advisory boards, including Pennies, the UK’s fintech retail charity, the UK Women’s Diversity in Hospitality, Travel & Leisure Board (WiHTL), the UK Diversity in Retail Board, and the board of watch brand-owner, Time Products.

Together with co-founder and Chief Client Officer, Katya Higham-Stoianova, the Acuitas team brings over 25 years in lived and worked across Europe and completed executive searches in 27 countries over the past decade. Our global reach is matched by an intimate understanding of people, culture and context.

Our Founding Principles.

We treat every client, candidate and colleague as a partner. We invest in real human connections built on trust, respect and curiosity, long after a placement is made.
We choose focus over frenzy. By working with a select group of the world’s leading consumer brands we give each search the time, care and global reach it deserves. No internal competition, carefully managed non-competes, and no conflicting searches.
Working with brilliant leaders is a privilege and we never forget it. Our enthusiasm is genuine: we get energy from helping people and brands succeed.

We hold ourselves to the same standard we set for our clients. Our team is curious, experienced and deeply invested, the kind of people we’d want leading our own businesses.
Bad hires cost more than profit; they damage culture and customer loyalty. We bring deep sector knowledge and a clear sense of what great leadership looks like for consumer businesses.
We take responsibility for every appointment we advise on. Our success is measured by the impact leaders we appoint have on brands, customers, and commercial performance.
No two challenges are the same. We take the time to learn our clients specific situational context, and design bespoke human capital solutions that fit today and can evolve tomorrow.